About the author

Michael A. Goodman has more than 30 years’ experience in marketing management. Before beginning his consulting career in 1979, he held senior management positions with Procter & Gamble, Frito-Lay and International Playtex. Over the years, he has been involved in recruiting, hiring, training, evaluating, counseling and making career recommendations for hundreds of clients and individuals.

You may contact him via e-mail at:

Excerpts from an interview with Mr. Goodman about The Potato Chip Difference may be found here.

Preview the Preface

Preview Chapter 1

   “In The Potato Chip Difference, Goodman packs a wealth of know-how on marketing and job search strategy that can prepare a new job seeker to tackle his or her job search.”

   Paula Rue, Director
   Career Services Int’l.