Cel-Tech

Cel-Tech Career Clues Corner

"The Potato Chip Difference"

Marketing is not a bad word. "It means figuring out what customers are going to need and finding a way to get it to them on terms that are satisfactory to both of you", according to Mike Goodman, author of The Potato Chip Difference. "Figure out what your ideal employer is going to be looking for and show up with it in a way that he or she can't possibly say no".

If it works for products, why not apply principles of marketing in your job search! This book presents a unique and thoughtful approach to helping you get the job that you want. Get more info at www.potatochipdifference.com and find out what the potato chip connection is. Caution: having this book visible on your desk may cause uncontrollable urges.